Our mission at MAXbarbell is to help you improve your maximum effort with whatever strength or fitness goal you may have, be that your 1-Rep-Max on the squat, your Crossfit Total, or your time on the next 5k race. On that theme, here is a great article from Diesel Crew which describes what a max effort is and how to achieve it: http://www.dieselcrew.com/preparing-for-max-effort-attempts
Photo by ramsey everydaypants